probably more exacting

Charm is the ultimate weapon, the supreme seduction, against which there are few defenses. If you've got it, you need neither money, looks, nor pedigree. It's a gift, given only to give away, and the more used, the more there is. It is also a climate of behavior set for perpetual summer and thermostatically controlled by taste and tact.

True charm is an aura, an invisible musk in the air; if you see it working, the spell is broken. Charm is dynamic, and cannot be turned on and off at will. As to its ingredients, there is no fixed formula. A whole range of mysteries goes into the caldron, but the magic it offers must be absolute-one cannot be "almost" or "partly" charmed.

In a woman, charm is probably more exacting than in a man, requiring a wider array of subtleties. It is a light in the face, an air of exclusive welcome, an almost impossibly sustained note of satisfaction in one's company, and regret without fuss at parting. A woman with charm finds no man dull; indeed, in her presence he becomes not just a different person but the person he most wants to be. Such a woman gives life to his deep-held fantasies by adding the necessary conviction to his long suspicion that he is king.